After years of working in design, I found myself in the middle of what I can only call a creative identity crisis. I had the skills. The projects. The reputation. But somewhere between the deadlines and deliverables, I lost the spark.
I was making work, but I wasn’t loving it. And worse? I wasn’t sure I even liked the creative industry anymore.
So I started writing reminders to myself. On sticky notes. On my iPad. In the margins of client briefs.
They weren’t profound. But they were real. And over time, they became my personal code.
Creative Direction
Branding
Design
Illustration
creative codes
turning reminders
into ritual
Eventually, I turned those scribbled thoughts into a deck: Creative Codes.
Six cards. Each one a principle to create by. Not a productivity hack. Not a shiny trend. Just honest, hard-earned truths that helped me reconnect with why I started designing in the first place.
This wasn’t a branding project. It was a survival tool. Now it’s a resource I share with other creatives who feel stuck, overwhelmed, or disconnected from their voice.
So, if you’re deep in the hustle, if you’re questioning your path, or if you just need a reminder that you’re not alone in this messy, beautiful industry: this deck is for you.
You already have what you need. Sometimes you just need a little reminder.
what’s inside the deck?
1 intro card explaining the concept
6 code cards, each with a creative principle:
1. Don’t Be An Asshole
No matter how brilliant you are, creativity thrives in safe, ego-free spaces. This card is a reminder that kindness is a skill - and one that’ll take you further than any aesthetic trend.
2. Make Work You Love
In a world obsessed with likes, shares, and trends, this code pulls you back to center. It’s about creating the work that lights you up, even if it never goes viral.
3. Work With Kickass People
Your creative energy is sacred. Don’t waste it on clients, collaborators, or coworkers who drain it. This card is about aligning with people who uplift you, challenge you, and celebrate your weird.
4. Stay Weird
Your weird is your edge. Your fingerprint. Your secret sauce. When you try to water it down, you lose the magic. This card is a reminder to protect it fiercely.
5. Burn Steady, Not Out
Burnout is not a badge of honor. This card encourages consistency over chaos. Rest over grind. It’s the permission slip to slow down so you can keep going.
6. Keep Learning
Curiosity is the long game. This card is for staying humble, asking questions, and evolving - no matter how many years you’ve been doing this.
You can use these Creative Code cards however and whenever you want:
● Pull one at the start of your day for focus
● Keep one on your desk for creative compass vibes
● Use them with your team to kick off brainstorms or reflect on group values
● Share them with students to reinforce soft skills that actually matter
