checkerboard day
for vans
Bringing Vans’ Creative Spirit
to Life Through Character Design
3D DESIGN • MOTION CONCEPT DEVELOPMENT • CHARACTER DESIGN
the challenge
Checkerboard Day celebrates self-expression, creativity, and individuality—values that sit at the core of the Vans brand.
The challenge was creating a playful campaign concept that embodied those ideals while feeling authentic to skate culture and Vans' iconic visual identity.
the concept
The solution was an unexpected hero:
A skateboarding slice of pizza.
Part mascot.
Part character.
Part chaos agent.
The character blends classic skate culture influences with exaggerated animation principles and playful storytelling, creating a concept that feels equally at home in a skatepark, social campaign, or animated short.
PERSONAL PROJECT
the grind
The project began with character exploration and evolved into a fully realized 3D concept featuring:
Character design
Modeling
Motion exploration
Environment development
Product visualization
Campaign storytelling
Every detail—from the checkerboard pool coping to the striped tube socks—was designed to reinforce Vans' visual DNA while maintaining the humor and charm of the character.
the outcome
The final concept transformed a simple campaign prompt into a memorable character-driven experience that celebrates creativity through movement, personality, and play.
Because self-expression looks a lot more fun when it's kickflipping through a skate bowl.
CREATIVE CODES.
Part creative tool. Part manifesto. Part survival guide.