come for the pizza
stay for the beer
Turning a Brewery Restaurant into a
Brand Worth Wearing
CREATIVE DIRECTION • ART DIRECTION • BRAND STRATEGY • ILLUSTRATION • ENVIRONMENTAL DESIGN
the challenge
Karbach Brewing Co. wanted Pizza & Pints to be more than another brewery restaurant.
The concept needed to attract a new generation of customers while still feeling connected to the brewery's existing audience.
The challenge was creating an experience that felt equal parts neighborhood pizza shop, skate culture, brewery hangout, and merch brand.
the concept
Inspired by classic New York pizzerias, vintage Americana, skate graphics, and beer culture, the visual identity was built around one simple idea:
Pizza should be fun.
The system combines playful typography, custom illustration, nostalgic color palettes, and irreverent character design to create a brand that's approachable, memorable, and packed with personality.
PIZZA & PINTS
Building thE BRAND SYSTEM
Rather than stopping at a logo, the project expanded into a full experiential identity system.
Deliverables included:
Environmental graphics
Interior murals
Packaging systems
Merchandise collections
Skateboard graphics
Apparel design
Promotional campaigns
Restaurant branding
Custom illustration assets
Concept footwear collaborations
Each piece was designed to strengthen the brand while creating new opportunities for audience engagement.
the outcome
Pizza & Pints became a fully realized lifestyle brand capable of living across physical spaces, products, experiences, and merchandise.
Because when guests start buying the merch before they order the pizza, you know you've built something bigger than a restaurant.
CREATIVE CODES.
Part creative tool. Part manifesto. Part survival guide.